printelectric :: five-O :: print portfolio
PrintElectric, Inc. :: ability :: grit :: experience

Dermacare Brand Campaign

client :: Dermacare, Inc.

role :: concept, design

A large group of Dermacare franchisees were looking to improve their image and target a more sophisticated consumer. Their locations were in high-end retail centers, but most of the materials produced by the franchise targeted lower-tier consumers. We produced a series of ads designed to give them an image lift, all targeted at the “desperate housewives” demographic.