printelectric :: five-O :: print portfolio
PrintElectric, Inc. :: ability :: grit :: experience

Dickies American Worker of the Year

client :: Williamson-Dickie

role :: concept, design, copywriting

This promotional kit, which included banners, posters, and shelftalkers in addition to the standee and counter topper, was developed for to promote the Dickies American Worker of the Year contest. The headline for the promotion sums up the contest in as few words as possible, and the iconic depiction of the American Worker allows the Dickies consumer to picture themselves as the subject of the promotion. We think it’s some of the best promotional work we have done to date. More importantly, the clients are as happy as we are. If every project was this much fun, we'd have to quit calling it work.