the moron test
That’s the test that we apply to all of our technology. Not that we think consumers are morons. But the first rule of good interactive design is that if it’s not self-explanatory, you’re probably doing it wrong. We build internet solutions that don’t need a help screen or a technical support link — and then we add the help screen, just in case.
content is king
We hand tailor our content management system for each site we develop, To some, that sounds a little silly. But the fact is, everyone’s needs are different. Most off-the-shelf content management systems suffer from severe feature bloat. Huge amounts of time are wasted in disabling unneeded options, or cramming custom data into a structure originally designed for blogging! So we start with the basics, and then build to suit for all your customer- and product-specific data. This results in data that is more scalable, and more likely to be usable for additional business processes.
one size fits all
Another piece technology that passes the moron test. Everyone’s web browsing experience is seen through a slightly different window. So why should they all see the same site? Our Scale-O-Matic™ technology scales text and layout based on the size and shape of the browser window. So most users will see a readable, well laid out site, whether they’re browsing at 1024 x 768 or not. Try it now. You’ll see. We promise.
2540 Elm Street
Dallas, Texas, 75226
Phone: 214-655-6832
Fax: 214-889-3100